ASA bans house price claim in windfarm leaflet

A Welsh wind developer has been banned from claiming turbines will not hit house prices by the Advertising Standards Authority.

The evidence for claims wind turbines did not affect house prices was not considered robust enough The evidence for claims wind turbines did not affect house prices was not considered robust enough

In a leaflet distributed at a local meeting, West Coast Energy said there was no evidence wind turbines reduced nearby property values and they could even have a positive impact.

However, following a complaint, the ASA ruled the company must stop using the leaflet and not repeat the claims without more robust evidence.

West Coast Energy took its claims from a 2007 research paper by the Royal Institute of Chartered Surveyors (RICS) and a 6-year study from the USA.

The ASA said that the RICS research was out of date, "largely speculative" in its findings and showed a negative impact on house prices in some cases. As for the US study, it said there was not enough evidence the findings applied to the UK.

Author: Megan Darby,
Channel: Policy & Regulation
Tags: Wind , Customer Management

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