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It used to take the giants of the pharmaceutical world at least five years to deliver a vaccine. Yet when the world was struck by COVID-19, Pfizer managed to deliver a vaccine in just eight months. Meanwhile, others such as Moderna, Johnson & Johnson, and Astra Zeneca demonstrated similarly extraordinary feats of transformation.

The people that achieved this embraced techniques that we at VISION have been helping clients with for years. We call it ‘21st century mobilisation’, and it incorporates a particularly powerful skill that Aristotle called phronesis, otherwise known as ‘practical wisdom’.

Fill out the form below to read this invaluable deep dive into 21st-century mobilisation strategies, with insights that will enable your organisation to achieve what the guardians of ‘business as usual’ will tell you is completely impossible.

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