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Engagement v auto switching: battling for the future retail market
In association with
1 July 2021
Can energy retailers combat “set and forget” intermediary services to succeed in building the deep customer relationships they need to combat churn and thrive in the energy transition? Download our report for industry views.
Since 2016 energy auto switching services have proliferated in the UK, promising consumers that they can forgo the hassle of scouring the market for the best deals whilst still getting price protection.
So undeniably appealing is this proposition, that now even government is mooting opt-out auto-switching as a solution to the energy retail market’s long running issue with “sticky” customers on standard variable tariffs.
But is auto switching really good for customers? Created in association with customer journey orchestration expert Thunderhead, Utility Week’s new report Is engagement the antidote to auto switching explores industry views on:
- How auto switching perpetuates a “race to the bottom” on price.
- Why auto switching could undermine the ability of suppliers and consumers to play a proactive role in the transition to net zero.
- What new rules should be introduced to prevent poor consumer experiences and industry inefficiency as a result of auto switching.
- The best tactics to employ to dilute the appeal of auto switching for customers.
Download the report now to find out more.