Utility Week's sister title Water.Retail asked the head of each of the retailers about their experience of the market so far.

Competition has paved the way for an entirely new set of players in the water market – the retailers. They have emerged from a variety of different places – some are the separated and refreshed retail arms of an incumbent water wholesaler; some are the result of a merger between the retail arms of more than one wholesaler; some have come from Scotland and bought English business customer bases from exiting companies. Others are entirely new and have made a pledge to grow organically rather than via acquisition.

Wherever they have come from, they have had to learn new skills and adapt quickly – both to a new market and a new role. They have approached the market differently and with varying degrees of success.

Click here to read about the retailers playing in the competitive water market

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