Shock tactics needed to provoke behaviour change
To effectively help people change how they use water, messaging should be "serious and potentially shocking" to convey the starkness of water shortages, research by CCW has shown. It reviewed public reaction to a range of tones and styles to encourage people to change their behaviour.
Standard content for Members only
To continue reading this article, please log into your Utility Week Account or subscribe nowAlready registered?
Log in
Check to see if your company has a corporate membership here, to activate your account you’ll need to use your corporate email address and complete this registration form.
To discuss further options, call us on 01342 332057 or request a call back.
