Stop the Drop: Empowering customers to save water

Water companies must explore new and innovative approaches to customer engagement, now more than ever, writes Laura Flowerdew, chief customer and digital officer at Pennon Group, owner of South West Water. The company launched an incentive scheme for customers in drought-stricken parts of the region. She shares how customers have helped restore drastically low reservoir levels via a reward programme.

Standard content for Members only

To continue reading this article, please log into your Utility Week Account or subscribe now

Already registered?

Log in
Close
Close

Request a call back