Anglian Water chief executive Peter Simpson tells Utility Week the company's customers have made it clear that cheaper bills are not the only priority when it comes to setting its business plan for the next five years.
If people can stop and think twice about smoking, why not stop and think about the amount of water they are using? With such high interest from the public about environment and climate, Colin Skellett says there has never been a better time to make people think more about water usage.
A majority of UK customers feel they lack a personal relationship with their water company according to a recent survey into billing and satisfaction. The poll showed an increasing appetite for transparency, especially from younger customers, but little interest in moving away from paper bills.