Mind the tap

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Water efficiency needs a message as simple to understand and follow as "stay home, save lives", according to the head of the Environment Agency (EA). James Bevan said there were lessons from the Covid-19 crisis in terms of the significant behavioural changes accepted by the public when the urgency of the issue was clearly communicated.
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As part of our Mind the Tap series on water efficiency, we look at what part gardeners can play in the drive to reduce water use.
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As part of our Mind the Tap series, Utility Week speaks to Hubbub - a charity specialising in persuading people to adopt more sustainable practices – about communicating the water efficiency message. Its chief executive discusses the quandary of how you convince the public to play their part in solving a problem, if they refuse to believe the problem exists in the first place.
Analysis
This year’s Water Saving Week will focus on the link between household habits and the wider world as a way of helping the public make better choices. The campaign will highlight the role water usage plays in climate change, saving money and protecting the natural world among others.
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As part of our Mind the Tap series, Utility Week talks to Affinity Water’s director of corporate affairs and communities, Jake Rigg, who has been instrumental in the success of the company’s #WhyNotWater campaign. He discusses the need to manage the message and reassure customers they don't have to radically alter their lives to save water. He also calls for urgent action to make new homes water efficient.
Analysis
As part of our Mind the Tap series, consultant Edward Mallam gives his view on why "blanket communications" have so far failed to land the water efficiency message with the public. He argues that water companies must adopt a much more localised approach and involve customers and stakeholders in the conversation.
Analysis
Homes in Cambridge are being challenged to reduce their water use by 15 litres per person each day as part of a localised and targeted campaign from South Staffs and Cambridge Water company. It will highlight how much water consumers use and where savings can be made by small habit changes.
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The whole country must act quickly to avert water shortages of billions of litres every day by 2050, according to the EA's national resource framework. The plan recommends lowering demand, cutting leakage by half and collaborative working to ensure water is used wisely to meet the deficit in demand.
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The Environment Bill fails to recognise the role water efficiency and water resource management can have in protecting the environment from the effects of climate change, a trade body has claimed. Water UK said the bill lacks ambition and demanded to see amendments that include an explicit inclusion of a water labelling scheme.
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