The nudge principle: the key to meeting PCC targets this AMP
Event Date: 18/06/2021 11:00 am
Changing consumers’ behaviour in the way they use water is becoming an increasingly pressing concern for water companies and the regulator.
The Environment Agency has warned that around 3,435 million extra litres of water could be required each day, if no action is taken to improve water usage between 2025 and 2050.
Yet the risks of climate change and population growth on water scarcity in the UK remain hidden, with a new survey of 2,000 Britons revealing that water consumption is low down on the priority agenda for environmental concerns.
So how do water companies persuade their customers to make reducing water consumption a higher priority? What new ideas are at their disposal and how can AI-technology help?
Changing consumers’ behaviour to use less water is becoming an increasingly pressing concern for water companies.
Register for our latest webinar to hear industry experts share how consumers can be persuaded to change their behaviour, evidence of success in tackling this very pressing issue – leading to large downward swings in PCC.
Content director Jane Gray will be joined by:
- David Hartwell, Head of Business Development, EC Creative
- Dr Heather Smith, Senior Lecturer in Water Governance at Cranfield University
- Jeremy Heath, Innovation Manager, SES Water
- Soren Lau, General Manager EMEA IoT Sales, Microsoft