Yorkshire Water has launched a flooding reduction project called “soak it up” to collect rainwater and help reduce the amount of water in the firm’s network of pipes and sewers.

The water company said the increase of hard surfaces such as concrete and tarmac around properties means less rainwater is absorbed in the ground.

It will work with the Yorkshire Wildlife Trust to promote the importance of sustainable drainage through educational workshops in a bid to reduce flooding incidents and damage to water courses.

Anne Reed, education and volunteering manager at Yorkshire Water, said: “Sustainable drainage systems are a simple but highly effective way to utilise rain water. They can give a major boost to the garden and to local wildlife whilst also playing a big role in flood prevention.”

Director of operations at Yorkshire Wildlife Trust, Caroline Thorogood, added: “We’re really excited to be a partner in soak it up and look forward to inspiring local schools and communities to create thriving spaces on their doorstep that support wildlife and make a difference for people.”

The companies will explain the benefits of green roofs, water butts and vegetable gardens and provide ideas about the systems people can implement in their gardens.

They will also help develop plans on how to introduce sustainable drainage and organise volunteer days to install the solutions.

Yorkshire Water recently revealed its proposed top five goals for the future, after listening to the views of more than 18,000 customers.

Its environment goal aims to avoid pollution and sewer flooding. Other areas will focus on customers, water supply, transparency and bills.