Business energy and water supplier Yu Energy has been awarded a contract to power Nottinghamshire County Cricket Club.

The Nottingham-based company, which describes itself as a “bold alternative to the big six”, will provide utilities for the next three seasons. It will also be partnering on a range of energy related initiatives including the provision of mobile phone charging points and future renewable energy solutions for Trent Bridge cricket ground.

Following the deal, the Fox Road Stand at the ground has been renamed the Yu Energy Stand. 

Yu Energy, chief executive Bobby Kalar (pictured) said: “We are absolutely delighted to be partnering with Nottinghamshire County Cricket Club.

“It’s an honour for Yu Energy to be powering Trent Bridge cricket ground which is such an iconic international sporting venue.

“Our partnership will allow Trent Bridge to benefit from our unique offering, with the convenience of bringing together the gas, electricity and water supply all in one place. We believe this is just the start of an exciting long-term partnership.”

Nottinghamshire County Cricket Club’s commercial director Michael Temple, said: “Our partnership with Yu Energy is a natural fit given their commitment to Nottingham, their national outlook and their commitment to working with like-minded businesses to make a meaningful difference through energy supply.

“The competition in their sector is intense and we are especially pleased to have found an energy partner with a whole-hearted commitment to customer service and innovation.

“We look forward to working closely with Yu Energy to bring our partnership to life by making further strides in the Trent Bridge customer experience of which we are already extremely proud.”

Earlier this month Yu Water, a subsidiary of Yu Group which operates Yu Energy, applied for a sewerage retail licence to add to its existing water retail licence.

The company joined the retail water market in December last year, after it was granted its water supply licence by regulator Ofwat.

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