Anglian says it put the lowest amount of water into supply for over 25 years in 2012/13 by driving down leakage, encouraging more customers to switch over to water meters and through targeted initiatives and campaigns.
David Riley, carbon manager for Anglian Water, said: “We believe it is our responsibility to lead by example if we are encouraging others to reduce their water consumption. It’s central to our Love Every Drop strategy which was born back in 2010 and achieving this new Water Standard recognises the efforts of customers who have come with us on that journey. “
The Carbon Trust Water Standard certifies a company’s year-on-year reduction in water usage, as well as looking at whether water is being effectively managed. Other organisations that have achieved the Carbon Trust Water Standard include Coca-Cola Enterprises, Sainsbury’s, Whitbread and Marks & Spencer.