Aquaflow Utilities has been granted a water supply and sewerage licence by Ofwat to operate in the non-domestic water retail market.
The latest entrant means there are now 25 retailers operating in the market – the largest of its kind in the world – which launched on 1 April 2017.
In its licence application in May last year, the company said it is “committed to offering eligible businesses in England and Wales exceptional levels of customer service, a highly competitive pricing strategy and a technology and efficiency driven approach to reducing their water consumption”.
Emma Kelso, senior director at Ofwat, said: “It’s a positive to start 2018 with 25 retailers in the retail water market. Greater competition in the market will result in more choice and better deals for customers. We are encouraged to hear retailers saying they will provide exceptional customer service to customers.
“We hope businesses, public sector organisations and charities continue to interact with the market and take full advantage of either renegotiating with their existing retailer or shopping around for the deal that suits them best.”