Cambridge Water, part of South Staffs Water, has asked its customers to lower their consumption by 15 litres of water each per day.
The water-saving campaign, called Pledge15, offers advice for making small changes to daily habits combined with visual messaging that shows people how much water different tasks use.
The campaign raises the profile of the water efficiency message that all households, businesses and industry must use water more wisely and understand there is not an unending supply.
Utility Week’s Mind the Tap campaign is calling on all water companies and stakeholders to unite under a nationwide campaign for water efficiency and examines how messages could be better communicated to help people use less.
The company appealed to customers to make changes to protect local waterways such as chalk streams, particularly in summer months.
As part of its PR19 final determination the company has committed to cut leakage by 15 per cent by 2025 to further save resources.
It must also secure a 1 per cent and 6.3 per cent reduction in per capita consumption (PCC) by 2024-25 in the South Staffs and Cambridge regions respectively. The company has also been tasked with finding a 29 per cent reduction in water supply interruptions by 2024/25 – to five minutes.
Phil Newland, managing director at Cambridge Water, said: “Water is a precious resource. We want to make sure there is enough water for future generations and to protect the environment.”
He added the company would be launching a range of initiatives throughout the year to encourage customers to be water efficient, as well as reducing water lost through leaks and talking to developers about building water-efficient homes.
The campaign will run on social media with water saving devices to be won for the most popular pledge posts.