How a data-driven approach can turbo-charge customer service

21 June 2022

How a data-driven approach can turbo-charge customer service

This major new report examines how utilities are approaching their digital journey, and what the challenges are to adopting new technologies and a fresh approach to data.

Whether creating new processes or modifying existing ones, the path to digitalisation can be fraught with complexities. The stakes are particularly high for utilities because the use of digital technology to optimise or automate services can revolutionise customer experiences.

That is why Utility Week, in association with Dynatrace, has published this major new report to explore the challenges and opportunities facing utilities as they seek to engage with customers proactively and offer more tailored services.

This report features the views of leaders from UKPN, Cadent, Anglian Water, Everflow and PA Consulting, on the following topics:

  • Identifying customer needs
  • Harnessing digital tools
  • Using data analytics effectively
  • Balancing current and future challenges

To see the full report, download it for free simply by filling in the form to the side of the page.