The green energy provider said its Oink Energy brand will operate under the same supply license, offering one dual fuel energy tariff which includes electricity from renewable energy sources.
Green Energy chief executive Doug Stewart told Utility Week that Oink’s simple tariff, clear billing and contracts which can be ended without penalties or exit fees will help the company to better engage with customers.
“We can through Green Energy, but we’re trying to broaden our reach and appeal to a different demographic by making energy less boring,” he said.
In a statement, the pig-themed provider said it is “not about dumbing down, but rather engaging with people in interesting, and humorous ways to communicate some very important messages.”
The marketing campaign follows recent research undertaken by the company which showed that while competitive pricing remains the most important element to a potential customer, 72 per cent are looking for energy companies that display an ethical attitude with over half saying they want a non-corporate brand, and a third saying it is important that their supplier is independent of the big six.
Oink says the an average household will pay £1,198 per year for the tariff.