Igloo Energy has today (12 November) launched a £500,000 investment round on the European equity crowdfunding platform Seedrs.
The company said funds raised via Seedrs will be used to “continue the development of its customer platform” and “expand the range of energy related products and services” it offers.
Matt Clemow, co-founder and CEO of Igloo Energy, said: “Using the crowd to fundraise through Seedrs is also a way for us to grow closer to our customers, so we look forward to welcoming all existing and prospective customers on this journey with us as investors.”
Also announced today was a referral incentive scheme for its customers.
Igloo’s “Refer a Friend” scheme will reward existing customers who refer a friend with £50 in their “reward account”. The recruit will also receive a £50 reward upon joining.
Clemow added: “At Igloo we are continuously looking for ways to develop deeper, longer-lasting relationships with our customers, so rewarding them via the ‘refer-a-friend’ scheme for doing things that benefit both themselves and Igloo is a key part of this strategy.”
In August, Igloo, which says it is seeing 25 per cent month-on-month growth, received £1 million in research and development funding from the Department of Business, Energy and Industrial Strategy (BEIS) and Innovate UK.
The company says it has garnered over 20,000 customers since its launch 18 months ago and has seen annualised revenues of over £25 million.