The distribution network operator will now be known as NIE Networks. It says the change is “to remind customers that its role in the electricity market is to look after the grid and transport power from where it is made to where it is used”.
NIE Networks communications manager Sara McClintock said that, through the name change, the firm hoped to clarify the difference between NIE Networks and electricity suppliers.
“If there is a power cut, it’s our job at NIE Networks to fix it,” she said. “We want to make this process as simple as possible for homeowners and businesses and that starts with the first contact online or over the phone.”
NIE Networks is responsible for maintaining the 46,000 kilometres of overhead line and underground cable, connecting customers, and reading and installing meters.
The Consumer Council in Northern Ireland welcomed the change, saying the NIE Networks brand “makes it clearer who owns and manages the network”
Head of energy Richard Williams said: “This name change should help consumers better understand that they should contact NIE Networks when they experience a power cut or power failure.”
To ease the problem of customer confusion, the Energy Networks Association has received permission from communications regulator Ofcom for an emergency number, to go live in April 2016, allowing people to contact their electricity network using a three-digit number.
However, the Northern Irish Assembly and NIE have decided that the emergency number 105 will not be required in Northern Ireland as there is “already a very high level of awareness” of who customers should call in the event of a power-cut or other network-related emergency.