So Energy falls out of Citizens Advice top 10

*The full star rating is at the bottom of this article

Disruptor brand So Energy (SE) has plunged out of the top 10 in Citizens Advice’s star ratings table after a three-year run as one of the market’s most highly-rated retailers.

Releasing its latest ratings for Q4 2020 the consumer charity revealed SE was awarded a score of 3.45 and had dropped to 12th place overall, having never previously dipped below fifth.

Average call wait times for SE increased significantly between quarters. In Q3 the average time was just over 1 minute but this rose to just over eight minutes in Q4.

SE blamed its drop out of the top 10 on the fact it has recently taken on a “significant number” of new staff and the challenges associated with onboarding new customers.

A spokesperson said: “At So Energy we have always taken pride in providing the best possible customer experience. That’s why we’ve consistently been at or near the top of the Citizens Advice supplier rankings since they started measuring service levels four years ago.

“This recent blip was caused by challenges associated with onboarding new customers at a time when we were also onboarding a significant number of new staff, which naturally takes a little longer when we’re not all in the office together.”

Topping the table was fellow disruptor brand Igloo Energy with a score of 4.4. Igloo’s average call centre waiting time during the quarter was 21 seconds, more than 20 seconds ahead of the Octopus-supplied M&S Energy which was in second place.

Small supplier Igloo registered just 4.1 complaints per 10,000 customers, however it was beaten on this by GoTo Energy which recorded just 4 per 10,000.

In 5th place was Octopus Energy, making it the highest ranked large supplier. However two brands run by Octopus, M&S Energy and Co-Operative Energy, were ranked higher at 2nd and 4th place respectively.

The worst rated supplier was Orbit Energy which ranked 35th with a score of just 1.5. Orbit had almost 110 complaints per 10,000 customers and its average call waiting time was 15:06.

Of the former big six, EDF Energy was the highest ranked, and the only one of the legacy suppliers to have been ranked within the top 10, coming 8th with a score of 4.

Eon was the worst ranked in this group, coming 29th place with a score of 2.35.

Former big six rankings

Supplier Rank Rating for Q4 2020
EDF 8 4
British Gas 15 3.2
SSE 23 2.8
Scottish Power 24 2.7
Eon Energy 29 2.35

Out of the these legacy suppliers EDF had 18.4 complaints per 10,000 customers while Scottish Power had the most out of any with 60.8.

Elsewhere, Scottish Power was the fastest to pick up the phone to customers, with its average call waiting time at 01:52. British Gas, which has more customers than any of its rivals, was the worst at 08:34.

*Full star rating 

Supplier Rank Rating for October to December 2020
Igloo Energy 1 4.40
M&S Energy 2 4.40
Outfox The Market 3 4.25
Co-Operative Energy 4 4.15
Octopus Energy 5 4.15
GoTo Energy 6 4.06
Green 7 4.05
EDF Energy 8 4.00
Affect Energy 9 3.85
Zebra Power 10 3.75
Avro 11 3.50
So Energy 12 3.45
E (Gas and Electricity) 13 3.44
Utility Warehouse 14 3.20
British Gas 15 3.20
Ovo Energy 16 3.10
Together Energy 17 3.10
Bulb Energy 18 2.95
Boost Power 19 2.88
Pure Planet 20 2.85
Nabuh Energy 21 2.85
People’s Energy Company 22 2.80
SSE 23 2.80
ScottishPower 24 2.70
Good Energy 25 2.55
Shell Energy 26 2.55
Utility Point 27 2.50
Ecotricity 28 2.40
Eon Energy 29 2.35
ESB Energy 30 2.35
Enstroga 31 2.20
PFP Energy 32 2.10
Utilita 33 1.85
Symbio 34 1.55
Orbit Energy 35 1.50