The company was taken to court by Surrey Trading Standards in a first of a kind case involving material used by its agents to persuade customers to switch supplier.
In May last year the firm was found guilty on two counts out of seven charges. It appealed the decision but the Court of Appeal today upheld that ruling. SSE now faces the threat of fines and confiscation proceedings. A spokesman said it would “take whatever the final sentence is and look to move on”.
Following last May’s conviction the company subsequently stopped doorstep selling, announced a £5 million fund to reimburse those that had been sold inappropriate deals by doorstep sales staff, and launched a 10 point plan to improve consumer trust.
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