Two new auto-switching websites launch

Two more companies have joined the fast-growing market for switching services.

The free-to-use websites Weflip and Migrate both promise to save money for consumers by automatically switching their energy tariff if a better offer becomes available.

Weflip, launched by Go Compare, said it will take the “onerous responsibility” of switching away from customers.

Customers choose the first tariff to move to and after the initial switch, Weflip scans the market and automatically transfers them to a cheaper deal whenever a minimum saving of £50 can be made.

Matthew Crummack, chief executive of the Go Compare Group, said: “Despite a long series of industry-wide campaigns to encourage switching, progress has been painfully slow, not least because the onus has always been on customers to take action year after year.

“Through Weflip, we’ve removed as much hassle as possible from the process of finding and switching to better energy deals. We believe that our easy to use, hands-off approach to continuous saving has the potential to bring overpriced energy deals to an end, for good.

“This hugely powerful tool will track energy deals daily, but we anticipate customers will be switched once or twice a year, when a significant saving can be made.”

Migrate, meanwhile, was founded by George Chalmers, who said the service comes with a “social conscience”.

The company claims to offer the biggest energy savings on the market by covering around 40 per cent more suppliers than its rivals. The service automatically switches customers to the cheapest tariff once every 12 months.

Chalmers said: “Within a price-comparison industry where we see little innovation, or differentiation, we’re looking to do things differently, making it easier than ever for consumers to save their time and money.”

Earlier this month, Energy UK announced that switching figures for 2018 are “on track” to beat last year’s “record” of 5.5 million.

Almost 1.5 million customers switched electricity supplier over the summer months, taking the total number of electricity switches so far this year to more than 3.7 million.

In August, just under half a million customers changed suppliers, an 11 per cent increase on the same period last year.