First Utility will undercut the fixed-price market with the new £890 isave Fixed October 2016 v2 when its existing £885 tariff offered in conjunction with the Big Deal ends tomorrow.
The new tariff will secure prices until next autumn, could save customers up to £265, and is available to all First Utility customers.
First Utility’s chief customer officer Ed Kamm said: “We are proud to offer the cheapest one-year fixed tariff and hope that more customers will take advantage of the substantial savings to be made.”
Last week the supplier launched the cheapest fixed-tariff on the market through the collective bargaining power of the Big Deal’s 70,000 members. It was the second time First Utility has had the winning bid with the collective switching initiative.
In February 8,400 people took advantage of the first tariff, saving consumers £274 per year on average.