Octopus’ ‘free’ heat pump gets ‘ball rolling’ on market competition

Octopus Energy’s offer of “free” heat pumps indicates that there has been a shift with the market becoming more competitive, an industry expert has said. Following the unveiling of the 'Cosy 6', Utility Week spoke to Bean Beanland, director for growth & external affairs at the Heat Pump Federation, and asked him about the impact this will have on competition in the market. While he does not think Octopus’ offer will spark a “race to the bottom” price war, he believes that it will ease the transition to heat pumps for more complex properties in the future.